Ripple Effect

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LAKE Pajamas’ newest collection benefits the Caretta Research Project on Wassaw Island

Photography courtesy of LAKE PAJAMAS

LAKE PAJAMAS IS now offering its ultra soft, cult-favorite sleepwear for a good cause. The Savannah-based company has launched the Ocean Kingdom collection — featuring whimsical, marine animal illustrations by artist Inslee Farriss in styles for babies, kids and women — with 100 percent of proceeds going to the Caretta Research Project. The project, a research, conservation and education program, has studied and protected threatened loggerhead sea turtles on Wassaw National Wildlife Refuge (a coastal barrier island sandwiched between Tybee and Ossabaw islands) for nearly 50 years. Although many of Georgia’s barrier islands include developments like homes and resorts, Wassaw is one of the few in the Golden Isles that has been left largely untouched, with rolling dunes, woodlands and vast salt marshes unfolding across more than 10,000 acres, making it a prime nesting spot for loggerheads during the summer months.  

Ocean Kingdom baby and kids set, LAKE Pajamas

“We continuously look for ways LAKE can give back and support our community,” says co-founder Cassandra Cannon. “I’ve always had an interest in environmental causes, and we’re thrilled to be partnering with Caretta this summer.”

Cannon, who grew up in coastal Georgia, would often crab when she was young. “I’ve always been fascinated by sea creatures [and] my oldest son is now obsessed with them, too.”

Founded in 2014 by Cannon and fellow Georgia native Anne Read Lattimore, LAKE launched online before opening standalone stores in Atlanta and Charleston. The brand’s comfortable loungewear is beloved by locals and celebrities alike (Jennifer Garner was spotted in a striped LAKE set on her Instagram earlier this year).

The fundraiser is ongoing, and LAKE expects to make its final donation to the Caretta Research Project by the end of the year. Although it’s the first time the company has waded into fundraising, it won’t be the last. “We have long loved the idea of designing special prints for our pajamas and donating the sales proceeds to related organizations,” Cannon says. “This project has already had such positive feedback and is something we’d like to continue each year to benefit different organizations.”